Particularly during COVID-19, when parents are prioritizing the happiness of their kids over all else, myself included, arguing over veggies just isn’t worth the mental energy. It’s indulgent ice cream that also delivers vitamins and minerals from immunity-boosting organic veggies. Peekaboo provides the comfort and nostalgia of a tried and true favorite. “During this stressful time, consumers are seeking to maximize their health, boost their immunity while seeking moments of comfort. With Peekaboo, a consumer can justify spending a little more for a higher-quality organic product that crosses two items off of their shopping list. “We launched a better-for-you product that serves two needs: veggies and ice cream. “We have benefited from incredible timing,” said Jessica Weiss Levison, founder and chief executive officer. They include chocolate with hidden cauliflower, cotton candy with hidden beets, mint chip with hidden spinach, strawberry with hidden carrot and vanilla with hidden zucchini. The two new flavors join the original five, which debuted two years ago. With the new flavors comes a packaging makeover with eye-catching graphics to better appeal to youngsters. Peekaboo Ice Cream, Surfside, Fla., just launched unicorn swirl and cookie dough flavors, both with hidden zucchini, at Target stores throughout the United States. Either mint or chocolate ice cream gets packed between two chocolate wafers.īetter-for-you ice cream brands have also benefited during these uncertain times. The company also added two ice cream sandwiches to its novelty line. There are two new fruit-forward dessert flavors that celebrate the tastes of summer, including blackberry cobbler and blueberry cheesecake. Business in Fort Wayne, Ind., is expected to grow by 12% to 15% this year.Īmidst this growth, Velvet added some items to its line. Velvet’s sales in West Virginia have grown by 85% over the past year and Velvet expects continued robust growth of 35% through the remainder of 2020. “The perfect mix of new technology and old-fashioned customer service have created a ripple effect in our sales and brand loyalty.” “We have picked up a lot of new business, including Walmart, because of the DSD model and the ability to maintain products during periods of unpredictability,” Ms. Velvet’s approach is helpful for the many grocery warehouses having difficulty keeping ice cream in stock. The sales team regularly enters stores, rotates products, checks freshness and makes sure the proper point-of-sale information is in place. Dager said Velvet’s sales growth and expansion are being driven by the company’s focus on service and direct-store delivery (DSD). Prior to the quarantine, the figures were -0.2% and 6% for the week ended March 1. At its peak, retail sales of ice cream and frozen novelties were up 34% and 35 %, respectively, for the week ended May 3, 2020, as compared to the same week a year ago, according to Information Resources Inc. Retail sales continue to boom however, they have slowed as the country begins to reopen. “As consumer demand increases, we are able to serve our customers wherever they choose to purchase their favorite frozen treats.”

“We’re excited to launch new partnerships in these markets neighboring our home state and look forward to serving loyal customers across the Midwest as our distribution continues to grow,” Ms. To keep supermarkets stocked, Velvet stepped up and was able to expand sales of its ice cream, sherbet and novelty products at new grocery and convenience stores across Indiana, Kentucky and West Virginia. The growth came from both consumer demand for ice cream, as it’s a welcome familiar, comfort food during uncertain times, as well as increased distribution.

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